Located in the Rajgarh district of Himachal Pradesh, is a sleepy little village which has come into limelight because of its yummy, tasty and highly flavorful jams, jellies, marmalades and crushes. The name of this village in Bhuira. Nestled amidst the fruit orchards, today the name of Bhuira is synonymous with preservative free jams and other food products.marmalades and crushes. The name of this village in Bhuira. Nestled amidst the fruit orchards, today the name of Bhuira is synonymous with preservative free jams and other fLocated in the Rajgarh district of Himachal Pradesh, is a sleepy little village which has come into limelight because of its yummy, tasty and highly flavorful jams, jellies, food products.
This story goes back to the time when Linnet Mushran, a Briton by birth, decided to change the way we eat our bread and empower the women folk of Bhuira. Seventeen years down the line, today Bhuira jams and other products have changed the lives of several women as well as introduced healthier way of eating our breads!
So what is it that makes Bhuira products different from the similar varieties available in the super market?
Reason #1 Its made from the freshest of fruits
Yes, when a Bhuira product reads made from a particular fruit – they have actually used that fruit. PERIOD. They do not use any substitute for that particular fruit, nor do make use of any chemical connotation which tastes similar to that fruit. In fact there are times when organic and home grown fruits too are used. Not only do they make some of the most exotic jams and jellies, but the chunks of real fruits in it adds to the joy of eating.
Result: You get products which are healthy, chemical free and also tasty.
Reason #2 Its preservative free
211 and 223 are the most common preservatives used in jams and related food items. 211/ E211 is basically sodium benzoate which is used to avoid microbial growth and spoilage of food products. Studies have shown that this ingredient cuts down the oxygen supply to the mitochondria of the healthy cells and thereby kills them which leads to cancer.
223/ E223, on the other hand, is sodium metabisulphite. It is both a preservative as well as a bleaching agent. It reacts with the acid present in the stomach and releases sulfurous acid. This in turn affects the gastro-intestinal system in a negative manner and leads to abdominal pains, depression in the central nervous system, diarrhea, vomiting and nausea.
As Bhuira jams are free of these chemicals and preservatives, you can stay assured that the slice of bread you are having is not loaded with carcinogenic chemicals.
Reason #3 No synthetic food colors
One of the most commonly used synthetic food color is 122, aka Azorubine, Carmoisine. These colors are derived from coal tar and can cause allergic reactions especially in people who are intolerant to aspirin. This food color also has harmful effects on those suffering from asthma.
Bhuira products are made from 100% natural ingredients, without the help of any synthetic food colors and thus are safe to consume on a daily basis.
Reason #4 No addition of antimony
Antimony is silvery white semi-metal used in electronic products, medicines and also food products like squash, fruit juices and crushes. Research has shown link between antimony and cancer, liver & heart diseases. When used in excess, it can also lead to nausea and vomiting. Many crushes available in the market have antimony as its active ingredient, the long exposure to which is sure to affect one’s health in a negative manner.
Being hand-made and chemical free, Bhuira crushes do not have antimony and are thus safe to consume on a regular basis.
Bhuira jams composition have 50% whole fruit with semi-liquid consistency – A mark of quality jams. Another exceptional thing about Bhuira products is that in spite of having no preservatives it has a shelf life of up to 2 years. So doesn’t it make more sense to change that chemical based jam on your table and switch to cent-per-cent natural, preservative free, and healthy Bhuira products. Bhuira village has surely changed the way we have our morning bread.
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